[Get the most out of SM Marketing] Measuring Social Media Marketing ROI
Tuesday, February 2nd, 2010
Productivity News via: Valerie J Stevens – socialsuasion
Determining ROI on social media tools such as Twitter, Blogging, Facebook, and Youtube can be challenging. This article provides solid guidance on understanding which data points to monitor.
In business, can social media marketing be measured? If it can, how do you go about measuring the return on investment (ROI)? One important thing to remember is that the numbers are not the same for every company.
We all remember from Marketing 101 that the ability to measure the effectiveness of marketing activities as well as calculating ROI is imperative to a company’s go-to-market strategy. Although it is rather simple to measure ROI with most traditional marketing channels, such as print, radio, and even search marketing; it is much more difficult to measure ROI from social media marketing.
Social media measurement is one of the topics about which everyone has an opinion; however, people never seem to come to a consensus.
When it comes to ROI on a social media activity, it isn’t always measured by a direct sale. If a company tries to use social media strategies to directly sell products or services, they will most likely be disappointed with the result and the reaction of the company’s senior management will be that social media doesn’t help the company’s bottom line.
